Beyoncé Partners with Goodwill® to Transform Lives
April 15, 2013
Rockville, MD — Goodwill Industries International is
pleased to announce that Beyoncé Knowles-Carter will lend her voice to
help raise awareness about Goodwill’s mission of transforming lives
through the power of work. The announcement comes just as Beyoncé gets
ready to kick off The Mrs. Carter Show World Tour today in Serbia.
“Goodwill helps people get back to work by providing education, job
training and placement. I wanted to team up with an organization that
puts people first and works every day to help them improve and
re-establish their lives,” said Beyoncé.
Beyoncé will encourage fans to support Goodwill by promoting donation
drives at her North American concerts beginning on Friday, June 28, at
the Staples Center in Los Angeles. Goodwill will host a mobile donation
center onsite at 28 tour venues in 24 North American cities, collecting
clothing, electronics and small household goods. The revenue from the
sale of these donations will directly benefit local Goodwill agencies in
their work to help people with disabilities and disadvantages, and
anyone facing challenges to finding employment.
Beyoncé will also help build awareness of Goodwill’s mission through
in-concert education, social media and online ticket auctions. Global
charity auction site Charitybuzz.com will auction special ticket
packages for The Mrs. Carter Show World Tour, with the revenue
benefitting Goodwill.
Every 38 seconds of every business day, a person served by Goodwill
is placed in employment. Goodwill promotes independence and dignity for
people who need support to provide for themselves and their families.
When people donate to their local Goodwill, they play a vital role in
fulfilling this mission. Financial donations and the revenue generated
from the sale of used goods helps to sustain skills training, career
placement services and job opportunities, and support services such as
career counseling, access to free tax preparation and financial
coaching. Members of the public can do their part to support Beyoncé’s
efforts by giving goods, giving financially, or giving their voice to
increase awareness of Goodwill’s mission of transforming lives through
the power of work.
Beyoncé will also support and advocate on behalf of other local
charitable agencies involved in job creation and employment services
during the overseas portion of her tour, to bring to light the
importance of economic independence and an increased quality of life for
those in need around the globe.
“We face a jobs crisis in the U.S. and around the world that
threatens the future and the potential of our families and communities.
Through Beyoncé’s platform, we will be able to increase knowledge of the
positive impact Goodwill has on communities, the environment and the
lives of the millions of people we serve each year through education and
skills training, many of whom have been unemployed or underemployed for
long periods of time,” said Jim Gibbons, president and CEO of Goodwill
Industries International. “We cannot begin to express our sincere
gratitude to Beyoncé for her generous support of Goodwill and for
showcasing Goodwill’s far-reaching programs and services that change
lives each day.”
About Goodwill Industries International
Goodwill Industries International is a network of 165
community-based agencies in the United States and Canada with 14
affiliates in 13 other countries. Goodwill is one of America’s top 25
most inspiring companies (Forbes). Goodwill agencies are innovative and
sustainable social enterprises that fund job training programs,
employment placement services and other community-based programs by
selling donated clothing and household items in more than 2,700 stores
and online at shopgoodwill.com. Local Goodwill agencies also build
revenue and create jobs by contracting with businesses and government to
provide a wide range of commercial services, including packaging and
assembly, food service preparation, and document imaging and shredding.
In 2012, more than five million people in the United States and Canada
benefited from Goodwill’s career services. Goodwill channels 82 percent
of its revenues directly into its programs and services.
To find a Goodwill near you, use the online locator at
locator.goodwill.org, or call (800) GOODWILL. Follow us on Twitter:
@GoodwillIntl or @GoodwillCapHill, or find us on Facebook: GoodwillIntl.
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