by Sommer Thornton
Infamous brands like
Inglot brought out their usual bold shades for face, eyes and lips. This year Inglot also introduced a new
easy-to-use body shimmer and bronzer. ElleFaas brought their 2-in-1 eyebrow brush and a few lip shades.
Make Up Forever never disappoints and this year, they had a huge
display for makeup mavens and those less experience with bold new shades.
Sophomore brand Obsessive Compulsive Cosmetics’
exponential success is obvious by their huge display of new cruelty-free
products. And Kevyn Aucoin bounced back from last year with new sultry shades
for different ethnicities. MAC was absent this year only offering MACpro products.
While the Make up First School gave some cool
dramatic makeup tutorials, some by celeb artist Roshar.
A few of newer brands
made waves at the Makeup Show this year like Anastasia Beverly Hills, MagnoliaMakeup, and Gleam By Melanie Mills whose
bronzer and shimmer are frequently used in photo shoots by Ebony Magazine. Gorgeous Cosmetics has been around for
a while overseas. Now the sexy brand has gained popularity in the states
because of its nutrient rich products. Speaking
of nutrient rich products, Embryolisse
is in a class by itself with products for skin care, makeup application, and a
line for enhancing a more youthful look.
NARS introduced dual intensity eye shadows with their specially
designed brushes. And Crown Brush offered
discounted pro products and just about every kind of applicator brush known to
man. Nigel Beauty Emporium also
offered a wealth of discounted products. BdelliumTools featured their highly successful soft makeup brushes.
It was exciting to see
many niche brands so well received at the Makeup Show like Velour Lashes, Fantabulash,
and Static Nails. Fantabulash is one
of the only eyelash applicator kits with tape (instead of glue) that’s easy to apply and
remove, yet is ultra resilient and not irritating to any skin type.
Check out the demo by Fantabulash Founder, Gina Walker, who
created the product out of her desire rebuild her confidence while battling Alopecia.
reusable nail kits are selling like
hotcakes with manicures like Leather and Spikes and Rain Confetti. Some of
their manicure sets even have Sworovski Crystals!
Some the decadent displays at the Makeup Show showcased dramatic
artistry perfect for the big and small screen like Oliv Ares Haus of Glam with his hot body painted hunks and jeweled
beauties.
And movie makeup brand Graftobian
also had body painted models roaming about. The Makeup Show even introduced
dramatic characters airbrushed live the at the FX/Syfy booth with winners of
the competition, FaceOff. Other notable
brands at the show were Senna Cosmetics,
Temptu makeup, and veteran, Charlotte Tilbury, whose brand new line
offers kits to easily create a variety of sexy and fun looks.
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