America’s Beauty Show (ABS18)

America’s Beauty Show (ABS18) was a lituation. The biggest party for the beauty industry brought out salon and barber professionals, up-and-commers and the biggest industry manufacturers with their innovative new swag.


by Sommer Thornton

The future of beauty is all about healthy alternatives as there were many new manufacturers pushing all-natural, organic and vegan products. In years past, color and extensions were the biggest trends in the building. But this year brought out more barbers and naturalistas. Extensions and color trends are bolder than ever, and product vendors had extravagant displays.

Loreal, Mizani, Matrix, Redkin, Pravana, and Faroux presented nouveau exhibits and demos with industry professionals on the SalonCentric stage. And thanks to amazing acoustics stylists and barbers held their demos right next to each other with no interference. 

America’s Beauty Show isn’t just a trade show for professionals and manufactures. The show gives barbers and stylists a chance to learn new techniques, trends, and business development. ABS 2018 held courses centered on Health and Wellness, Spa Trends, Skin Care, and Product-Focused Education. 

Rock stars of beauty and barbering showed out with sophisticated showcases. Tabatha Coffey taught a class about elevating the salon experience, and Guy Tang held a big demo on the center stage showing the latest techniques and myidentity color trends. Keon the Barber (@keonthebarber), Van Campbell (@vandagoat) and Whitney Vermeer (@whitneyvermeer) taught a master barber superclass on the center stage.  

ABS 2018 was a raucous good time for beauty industry players. They could catch amazing sales and learn new techniques to style and grow their business. The best part was the party atmosphere played up even more than past years. Music was bumping, lights were flaring and drinks were flowing, all around beautiful well-groomed stylish stylist and top-sellers. 

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About Sommer Thornton

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